As a small business owner, every day is a challenge. Regardless of the type of business, our days are filled with being pulled in hundreds of directions while keeping our eye on the ball. It requires being able to keep our cool under all situations, being able to multi-task and delegate, but mostly it requires being SMART! Smart about where you spend your time and money and how you spend your time and money.
No one knows all of this better than Robin Wilson. Robin is an eco-friendly designer and the president and CEO of Robin Wilson Home. She was named one of New York’s Top 50 Power Women by The New York Post, all while managing her business and a new family, which doesn’t happen unless you are truly on top of your game. Wonder how she does it? Here are 10 tips she offers to help you make it big in small business.
Use Technology. Consider a smartphone, Skype, tablet computer or programs that let you file share while on the run.
Hire Outside Experts as Consultants. Don’t keep a heavy payroll, which can increase operational costs. Consider hiring consultants for bookkeeping, social media, IT support and graphic design.
Manage Cash Flow. Watch your income on a daily basis until you fully understand your revenue and expenses. Make sure your bookkeeper is your partner and never settle for being told ‘everything is handled’.
Delegate. Assign a task and don’t micromanage. Allow your team to rise to the highest potential and if they can’t, then take time to figure out why or make a transition.
Communicate. Make sure that you have conversations with your team on a regular basis that outlines your goals and ensures that you have buy-in and dialogue to ensure your ideas are refined and can be executed without micro-management.
Organize. Have a plan, coordinate a schedule, ensure you know the budget and outline details before you start a project so that you can allocate your time properly.
Review Email Only 3 Times a Day. Do NOT make email redirect your day unless it is a crisis in progress. Check your email at 9 am, when you arrive, noon time and at 3pm. Respond immediately to those things that are easy and save the more time consuming / deep though items. Delete ads / spam immediately and unsubscribe to any non-essential emails.
Manage the Supply Closet. Put a lock on your supply closet or you’ll quickly find that you are spending three times the amount you need to on office supplies. This is an easy way to save thousands of dollars each year!
Manage Your Meetings and Calls. Always give yourself a chance to breathe between calls and meetings – at least 15 to 30 minutes.
Dress Comfortably. Comfort helps you maintain focus, so dress comfortably, but appropriately.